Brand

Press kit & brand assets.

Need to write about Monroe, build an integration page, or put us on a customer-logo strip? Everything you need is below. Logo and screenshot rights: hi@getmonroe.com.

Wordmark

Use the dot. It’s the brand.

Monroe

Cream

Monroe

White

Monroe

Ink

Monroe

Ink + teal glow

Color

10 tokens. That’s the whole palette.

Ink

#0a0a0a

Primary text, primary buttons, on-bg copy

Ink secondary

#3d3d3d

Sub-headings, body emphasis

Ink muted

#6b6b6b

Body copy, supporting captions

Background

#fafaf9

Page background, warm cream

Background elevated

#ffffff

Cards, surfaces above background

Background subtle

#f5f5f4

Section dividers, subtle backgrounds

Teal

#13a8a4

Accent — eyebrow dot, feature card highlights

Teal deep

#0b7f7c

Accent — links on light, badge text

Teal subtle

rgba(19, 168, 164, 0.08)

Accent — card tints, button hover

Line

#ececeb

Borders, dividers, low-contrast separators

Typography

Inter. Tight. Confident.

96px

Hero h1 — clamp(56px → 96px)

Underwrite every deal. Hire Monroe.

60px

Section h2 — clamp(40px → 60px)

Less busywork. More deals underwritten.

40px

Sub-heading h3 — clamp(28px → 40px)

Built so the team that hires Monroe can trust the agent.

28px

Card price / step title — 28px

175,000 credits

18px

Hero subtext, lead paragraph

The AI analyst for commercial real estate.

15px

Primary body, list items

Connect your tools. Set a budget. Put it to work.

12px

Labels, eyebrows, captions

CANCEL ANYTIME

Lead with the work, not the wordmark.

Use the wordmark with the teal dot trailing the "e" — at small sizes the dot reads as a period.
Pair with cream (#fafaf9) or white (#ffffff) backgrounds; teal is an accent, never a background.
Set headings in -0.04 to -0.06em letter-spacing, weight 700.
Show real product surface area — Slack/Teams mockups beat marketing illustrations.

Don’t

Resist the urge to dress it up.

Don’t recolor the wordmark beyond cream / black / on-dark-teal-glow variants.
Don’t add a tagline next to the wordmark — let the dot stand on its own.
Don’t use teal as a primary CTA background — primary buttons are ink/black on light, teal on dark.
Don’t use gradients as a brand element on light surfaces — gradients only on the dark featured-card variant.